Jiwon Ku
Jiwon Ku
Marketing designer for B2B AI products.
As the only designer at SuiteSpot, I build systems the team can ship with, then test what works.
Marketing designer for B2B AI products.
As the only designer at SuiteSpot, I build systems the team can ship with, then test what works.
Sole designer at SuiteSpot (AI maintenance software) since July 2025
2.5x
Registration rate, long form vs short form
173%
Site traffic growth after the redesign
~3 days
To build a new page, down from about a week
7.4%
Organic LinkedIn engagement on the SAM launch
Jiwon Ku
Marketing designer for B2B AI products.
As the only designer at SuiteSpot, I build systems the team can ship with, then test what works.
Sole designer at SuiteSpot (AI maintenance software) since July 2025
2.5x
Registration rate, long form vs short form
173%
Site traffic growth after the redesign
~3 days
To build a new page, down from about a week
7.4%
Organic LinkedIn engagement on the SAM launch
—— selected work
SAM AI Launch
SAM AI Launch
Four AI agents, one identity, five channels
Four AI agents, one identity, five channels
Webinar Landing Page Test
Webinar Landing Page Test
The longer form converted at 2.5x the rate
The longer form converted at 2.5x the rate
The longer form converted at 2.5x the rate
SuiteSpot Website Redesign
SuiteSpot Website Redesign
50+ pages built from one set of blocks
50+ pages built from one set of blocks
50+ pages built from one set of blocks
SAM Product Film
SAM Product Film
Shot and animated in-house, re-cut for the NAA 2026 booth
Shot and animated in-house, re-cut for the NAA 2026 booth
Shot and animated in-house, re-cut for the NAA 2026 booth
Conference Booth & Merch
Conference Booth & Merch
One booth kit for 5+ shows, one gift for each city
One booth kit for 5+ shows, one gift for each city
One booth kit for 5+ shows, one gift for each city
—— about me
I started in broadcasting, then worked in game design, video production and product design. At SuiteSpot, a startup building AI software for property maintenance, I’m the only designer on the marketing team. One month that’s a full website rebuild; the next, a product film or a conference booth.
A wireframe, a booth and a film each need a different instinct. What carries across is the system: I build the parts once, so the next page, ad or show doesn’t start from zero. I measure what I ship, and I test when I’m not sure.
—— How I work
—— How I work
Systems the team can ship with
An agent badge system, a site built from shared blocks, a year of LinkedIn ads made before launch. Each one lets the team move without waiting on design.
Test when I’m not sure
On one sign-up page, a longer form converted better than the short one, 31% to 12%. I think it filtered for the right people.
Behind the camera, too
When a project needs video, I take it from storyboard to filming to animation, so nothing gets lost in a handoff.
—— Experience
Marketing Designer
SUITESPOT
2025 – Present
Branding Designer (Intern)
DAON
2025
Marketer
GABIA TECH
2022
Product Designer
DIGIFORET
2020 – 2021
Video Producer
YULLIN
2017
Marketing Designer
SUITESPOT
2025 – Present
Branding Designer (Intern)
DAON
2025
Marketer
GABIA TECH
2022
Product Designer
DIGIFORET
2020 – 2021
Video Producer
YULLIN
2017
—— about me
I started in broadcasting, then worked in game design, video production and product design. At SuiteSpot, a startup building AI software for property maintenance, I’m the only designer on the marketing team. One month that’s a full website rebuild; the next, a product film or a conference booth.
A wireframe, a booth and a film each need a different instinct. What carries across is the system: I build the parts once, so the next page, ad or show doesn’t start from zero. I measure what I ship, and I test when I’m not sure.